Target Puts a Bullseye on Produce
With the announcement of its third round of remodels this year, Target confirms its new fresh format and joins a long line of big-box retailers to feature fresh foods alongside an impressive list of...
View ArticleWhat’s for Dinner?
It’s no secret consumers are looking for convenience and simplicity when shopping for groceries. Increasingly, brands and retailers who provide shoppers with a complete meal solution are seen as...
View ArticleDon’t Be Afraid to Spice It Up
Americans love to eat foods packed with flavor. Chefs and entrepreneurs across the nation have taken the hint and have started adding everything from ginger to Shichimi (a seven-flavor Japanese chili)...
View ArticleProtecting Blueberry Crops Naturally
In Oregon, the starling populations can grow so large that traditional methods of scaring them away from blueberry fields stop being effective. Starlings are smart creatures and quickly learn that...
View ArticleMeasuring Your Social Media Efforts
Social networking is an increasingly important marketing channel, but how do you measure the impact and effectiveness of your social initiatives? Google’s social engagement reports allow you to see how...
View ArticleExecs Warming Up to Social Media
Social media is currently the least-utilized method for connecting with an audience, but increasingly more CEOs are recognizing the potential for social media to change how their companies and...
View ArticleSending Mixed Messages
What’s your first response when your new SKU’s sales are lagging behind the spike experienced with similar products? Mann Packaging faced this bewildering problem and decided to add more information on...
View ArticleGetting the Most Out of Twitter
If you aren’t getting the results you want from your Twitter page, the problem might be the tools you’re not using. Here’s eight great tools every tweeter should know about.
View ArticlePackaging Concerns for Consumers
When it comes to produce packaging, consumers consistently indicate that they are primarily concerned with preserved taste and freshness—with protection against damage and easy refrigerator storage...
View ArticleExperimenting with Pinterest
For a small marketing department, the thought of adding another social media platform to the mix might be enough to send you over the edge, but Pinterest is more passively managed than either Facebook...
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